The All Good Project envisions a music industry where everyone is safe, equal and treated with respect.
For this multi-faceted campaign PRLX were tasked with developing a suite of video driven stories that tell the tale of who the All Good Project are and what they do.
The challenge lay in the fact that AGP work with all sorts of industry and people and one size does not in fact, fit all.
We employed a different shooting and editing style for each story to ensure maximum engagement.
